The Full-Time Funnel: Improving B2B Lead Nurturing with Marketing Automation
As a B2B marketer, I spend a lot of time thinking about marketing funnels. The very idea of a marketing funnel, however, is a bit of a misnomer. When you…
What Difference Can Marketing Automation Make?
Oh, the glamor of being a passionate, busy executive managing a professional services firm. Between running your business, satisfying the demands of clients, managing and recruiting staff and prospecting for…
How to Use Marketing Automation Correctly
Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But…
The Missing Piece Of Marketing Automation That Could Change Everything
Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry. The art and science of marketing are on a collision course. Many…
Marketing Automation for the Masses
Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month. Sharkey (c.) is flanked by Autopilot CMO…
Social Media Mythbusters: Debunking the Three Biggest Myths About Marketing Automation
The idea of automating anything can be a little unnerving. I mean, just look at what happened at Jurassic Park. Jurassic Park could have been the coolest place ever! Come…
5 Reasons Your Small Business Needs Marketing Automation
Do you use marketing automation? Many small businesses still have not tried marketing automation and do not know the benefits it provides. Other businesses have tried one or two marketing…
The Complete Guide To Cleaning Up Your Marketing Automation Database
US companies believe that 32% of their data is inaccurate and as a result, 23% of their revenue goes down the drain. Data quality, it turns out, has a direct…
Why Facebook is a Marketing Automation Powerhouse
We told you Facebook was getting into marketing automation. Let’s look at some of the specifics and examine the implications. The multi-product ads, product recommendations API, and dynamic product ads…
Just Set it and Convert It! Closing Deals in Your Sleep with Marketing Campaign Automation
Everything you need to know about marketing automation you learned in the 90s from Ron Popeil. More specifically, the Ronco Rotisserie—everyone’s favorite midmorning infomercial product with a 4-hour timer and…
5 Reasons Sales Should Love Marketing Automation
Contacting a clueless prospect is now a rare occurrence. Because of the information resources at their disposal, customers in nearly every industry have developed a taste for self-directed learning. They…
Hot Content: Social Analytics for Marketing Automation 2015
Image: Wordcloud of 193k mentions of Marketing Automation technology In the next of a series of Social Insights from Creation, we wanted to look on the very hot topic of Marketing Automation,…