Pinterest Now Seeing 2 Billion Searches Per Month – How Pinterest Search Works

Pinterest sees itself as ‘a catalog of ideas’. The visual app, which is putting big bets on its eCommerce capabilities, has surged ahead of other social platforms in terms of purchase intent and shopping potential – take a look at this graph from the latest Mary Meeker Internet Trends report. Stats like that have caught […]

10 ways to increase your social media engagement like never before

Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping to see the social side of social media start […]

How to Incorporate Facebook Live in Your Social Media Marketing

Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and clarity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics. As a marketer, it’s becoming […]