About 12 years ago, I started CopyRanger.com blog as a personal statement. People generally loved it. This was during the Great Recession. Copywriters, digital marketers and businesses owners appreciated my…
According to research conducted by Convinceandconvert.com, 33% of email recipients open an email based on the subject alone. Yet Chadwick Martin Bailey’s research found that 64% of people who open an…
Jon Morrow over at SmartBlogger.com, wrote a meaty, kickass blog post on content strategy. Sounds borrrrring when I say it, but trust me, this is one of those "print it…
Does the world need another headline post? It needs this one... How To Write Headlines That Drive Traffic, Shares, And Search Results
I've written a bunch of stuff since we really started cranking on marketing here at Drift earlier in the year. 146,693 emails, 50 blog posts, 9 SlideShare decks, two infographics, and…
Referral marketing has seen more than its fair share of outsized success stories. Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional…
Clicks and traffic are the lifeline of any online business. It’s the blood in the veins… the air in the lungs. Without clicks and traffic, you have no online business.…
SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there…
Pinterest sees itself as ‘a catalog of ideas’. The visual app, which is putting big bets on its eCommerce capabilities, has surged ahead of other social platforms in terms of…
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization"…
To most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which…
It is amazing how powerful SEO can be, but it is not just for Google. It can be used for a variety of search engines with much less complicated algorithms.…