Do you use marketing automation? Many small businesses still have not tried marketing automation and do not know the benefits it provides. Other businesses have tried one or two marketing automation tools then decided it did not work for them.
One thing people do not realize is that every marketing automation solution is different. You may have to try several solutions before you find the one that is ideal for your business. Most solutions offer free trials for a limited time so you can see how they work for you.
But maybe you’re not convinced. Do you even need marketing automation? Will it really benefit your business? What can it actually do?