Hot Content: Social Analytics for Marketing Automation 2015

screen-capture-1Image: Wordcloud of 193k mentions of Marketing Automation technology

In the next of a series of Social Insights from Creation, we wanted to look on the very hot topic of Marketing Automation, and whats been trending since Jan 1st.

We’ll update this report often, so check back or follow us on twitter if you find these insights interesting.

So…this data represents the 1st Jan to 15th Feb and gives a Global view of Marketing Automation conversations drivers for this time.

Some Summary Data:

– there were around 200k discussions about Marketing Automation and the brands, with Twitter dominating the conversation (over 180k)

– using NLP we can see that around 8% of the conversation were very positive and about 1% negative

– the top mentioned manufacturer of MA software, by far, was Hubspot (which you can clearly see from the wordcloud). A lot of mentions of Hubspot coming from Hubspot too.

Hot Content: Social Analytics for Marketing Automation 2015


Rick Duris is CopyRanger.

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