Social Media Mythbusters: Debunking the Three Biggest Myths About Marketing Automation

The idea of automating anything can be a little unnerving. I mean, just look at what happened at Jurassic Park.

Jurassic Park could have been the coolest place ever! Come on – a dinosaur zoo? Yes, please! But aside from the whole “your own hubris will bring about your demise” aspect to the dinosaur-cloning thing, you know what they screwed up when they built Jurassic Park? (This was a real place, right?)

They blew it with the automation!

John Hammond was sooooo proud of the fact that everything was automated, from the lights to the door locks to that weird little robot arm that turned the velociraptor eggs in the incubator. But while automating SOME things is totally awesome, automating OTHER things leaves you with a dino-infested island in the South Pacific and a lot of angry investors.

Social Media Mythbusters: Debunking the Three Biggest Myths About Marketing Automation

CopyRanger

Rick Duris is CopyRanger.

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