Everything you need to know about marketing automation you learned in the 90s from Ron Popeil. More specifically, the Ronco Rotisserie—everyone’s favorite midmorning infomercial product with a 4-hour timer and the infuriatingly catchy tagline of “Set it and forget it!”
Marketing automation is the modern marketer’s “set it and forget it,” reminding you to work smarter, not harder with tools that replace repetitive manual processes with automated ones. Like creating a year’s worth of campaigns and scheduling them to hit at just the right time. Or pumping out the month’s social posts and peppering them throughout the hours, days, and weeks of your campaign. This is setting it and forgetting it. Except you’re not forgetting it. You’re converting it. And we’d like to think Ron approves.
Marketing automation is bringing home the bacon in a big way for marketers everywhere. Businesses using marketing automation see a 451% increase in qualified leads, and nurtured leads make purchases 47% larger than non-nurtured leads. Translation: marketing automation is money in the bank.