categories: blog, drive more traffic As someone who has the honor of speaking around the world about social media marketing, I get to hear a lot of the misconceptions people…
Over the past few years, we’ve seen tremendous growth in the number of businesses using social media advertising. As organic reach continues to dwindle on large networks like Facebook and…
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve. Pinterest has always…
Have ads on uncomfortable subjects ever caught your attention? There are reasons why - and you can learn from them. credit: getty images You’ve seen those awkward ads. You know…
If you’re anything like me, you’ve probably noticed the increase in feminist advertising lately. Pioneering this trend all the way back in 2004 was Dove, with their “Campaign for Real…
Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend…
There’s no doubt about it, remarketing is pretty darn impactful. It gives you the opportunity to show ads to a perfectly primed audience—people who have already visited your site—and nurture…
You’ve raised capital, built a website, and opened the doors to your small business — now what? Raising awareness for your business and promoting it are essential for ensuring your…
Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that developers make the most of the innovative advertising opportunities mobile…
Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase…
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in…
It was Reggie Brown, who realized back in 2011, he wanted the pictures he was sending to his girlfriend to disapear immediatly. Soon after, Evan Spiegel and Bobby Brown heard…