Online Advertising
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising. Despite…
This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. This means more infographics,…
Say It Ain’t So? So some of you are thinking, “Brian … no!” but yes, I am talking about paying for advertising! Most of what I post, podcast and talk…
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance. With an increasingly robust international user base, and more…
Numerous well-made ads appear on Facebook news feeds every day. While many of these ads are effective at driving clicks, engagement and revenue, there are a select few that truly…
You’ve raised capital, built a website, and opened the doors to your small business — now what? Raising awareness for your business and promoting it are essential for ensuring your…
Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers…
Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are transforming digital advertising. We’re all familiar with…
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method. There are multiple ways you can structure a…
When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are…
Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase. The report was based on…
Instagram has quietly grown into a community of more than 400 million people. With that kind of size and daily activity, Instagram has also become one of the leading social media networks…