Online Advertising
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising. Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising will survive and can even thrive. […]
This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to […]
Say It Ain’t So? So some of you are thinking, “Brian … no!” but yes, I am talking about paying for advertising! Most of what I post, podcast and talk about are ways to get organic traffic to your website while avoiding paying for advertising. Sometimes paying for traffic and business just makes sense. I […]