How do you pin to win? Columnist Brad O’Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.
With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro.
1. Use one pin per campaign
A/B testing of creative (pins) should be done at the campaign level. The main reason this is effective is that when multiple promoted pins are within a campaign, inevitably the lion’s share of impressions and spend will go to one pin…