Copywriting
According to research conducted by Convinceandconvert.com, 33% of email recipients open an email based on the subject alone. Yet Chadwick Martin Bailey’s research found that 64% of people who open an…
Jon Morrow over at SmartBlogger.com, wrote a meaty, kickass blog post on content strategy. Sounds borrrrring when I say it, but trust me, this is one of those "print it…
I've written a bunch of stuff since we really started cranking on marketing here at Drift earlier in the year. 146,693 emails, 50 blog posts, 9 SlideShare decks, two infographics, and…
Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists -- it’s a waste of your time and won’t get you…
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a giant “S” on your chest… …because you’ll be unstoppable. And…
Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of…
If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time,…
We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable). On…
You know you're supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during…
As content competes with advertising as a business and marketing tool, commercial writers (like me) are seeing shifts in the skills that we need to keep our work relevant. Copywriting,…
You all know the Old Spice guy, right? The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it…
I’m an editor. I’ve worked on a variety of things from book-length manuscripts to content marketing emails to blog posts. But I’m also a writer who thinks faster than I…