Words Are Powerful:

The Future of Your Business Depends on Them


According to research conducted by Convinceandconvert.com, 33% of email recipients open an email based on the subject alone. Yet Chadwick Martin Bailey’s research found that 64% of people who open an email, do so because of the subject line. Wow… That’s monumental. But, there’s more: 44% of email recipients make a minimum of one purchase based […]

How to Accelerate Your Blog’s Growth with a Simple Content Strategy


Jon Morrow over at SmartBlogger.com, wrote a meaty, kickass blog post on content strategy. Sounds borrrrring when I say it, but trust me, this is one of those “print it out and study it” type of posts. Just click the link below… https://smartblogger.com/content-strategy/

What I Learned About Writing Copy From 146,693 Emails and 50 Blog Posts

I’ve written a bunch of stuff since we really started cranking on marketing here at Drift earlier in the year. 146,693 emails, 50 blog posts, 9 SlideShare decks, two infographics, and two websites to be exact. But for most of that early writing, my approach was wrong… What I Learned About Writing Copy From 146,693 Emails […]