This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Ads that make people share and buy can usually be summed up in one word: emotional.
That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad…
Emotional Advertising: How Brands Use Feelings to Get People to Buy
