Mobile
image credit: shutterstock Mobile use is at an all-time high, and shows no signs of slowing down. It has been predicted that by 2020, there will be the equivalent of 1.5 mobile…
Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015…
It has been almost a year since Google introduced AMP, short for Accelerated Mobile Pages. AMP is essentially an alternative version of your website that is designed using the AMP…
In the summer of 2015, we saw two major developments in mobile marketing: First,Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized…
Taking advantage of a push notification strategy is an effective way to reach users and provide them with immediate, actionable value. These often overlooked messages are both convenient for the…
All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to…
Batman’s got the Joker; Superman has Lex Luthor; and mobile app owners have churn. It's challenging to develop an app. It's hard designing and releasing an app. It's even harder to get…
Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might…
Seeing people with their eyes glued to something as they go about their day isn’t new, but these days that something is the screens of their smartphones. Perhaps they are…
“Mobile marketing isn’t magic. There’s a science to it.” When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute…
Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around. A couple of…
Over the last few days, I’ve spent a bunch of time talking with business owners who use mobile marketing. We discussed everything from the key mobile marketing skill to best…