You know you’re supposed to write scannable copy. But do you know why?
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
– Jakob Nielsen
Nope, it’s not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another “write for the F-pattern reader” article, let’s dig into the psychological underpinnings of how readers process information. You’ll learn ways to make your content more memorable and how not to disenfranchise any audience members who struggle with legibility, however unintentional…