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Words Are Powerful:

According to research conducted by, 33% of email recipients open an email based on the subject alone.

Yet Chadwick Martin Bailey’s research found that 64% of people who open an email, do so because of the subject line.

Wow… That’s monumental. But, there’s more:

  • 44% of email recipients make a minimum of one purchase based on a promotion email every year
  • Email subject lines with fewer than 10 characters have an average open rate of 58%
  • B2B companies experienced higher open rates of promotional emails when their subject line contains the words “money”, “profit” or “revenue”
  • Personalised subject lines are 22.2% more likely to be opened

Here’s a resource from Chris McCarron over at GoGoChimp, do that you can get maximum benefit:


Rick Duris is CopyRanger.

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