Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists — it’s a waste of your time and won’t get you any results. Heather Morgan, the founder of sales copywriting agency SalesFolk, knows this fact all too well. Morgan has written and optimized over 10,000 cold […]

  Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of the world, writing is often slow, grinding work. But it doesn’t have to be. Anyone can write faster if they follow a 5-step formula for […]