Getting Prospects To Take Action—NOW
I was recently asked to take a look at a fitness sales letter. The request was no big deal, just a few minutes out of my day for a friend.…
Copywriting
Shifting Gears
About 12 years ago, I started CopyRanger.com blog as a personal statement. People generally loved it. This was during the Great Recession. Copywriters, digital marketers and businesses owners appreciated my…
Words Are Powerful:
According to research conducted by Convinceandconvert.com, 33% of email recipients open an email based on the subject alone. Yet Chadwick Martin Bailey’s research found that 64% of people who open an…
How to Accelerate Your Blog’s Growth with a Simple Content Strategy
Jon Morrow over at SmartBlogger.com, wrote a meaty, kickass blog post on content strategy. Sounds borrrrring when I say it, but trust me, this is one of those "print it…
What I Learned About Writing Copy From 146,693 Emails and 50 Blog Posts
I've written a bunch of stuff since we really started cranking on marketing here at Drift earlier in the year. 146,693 emails, 50 blog posts, 9 SlideShare decks, two infographics, and…
7 Copywriting Strategies to Increase Your Sales Email Response Rate by 10X
Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists -- it’s a waste of your time and won’t get you…
16 SEO Copywriting Tips That Will Drive More Traffic To Your Site
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a giant “S” on your chest… …because you’ll be unstoppable. And…
S.P.E.E.D. Writing: 5 Tips to Double Your Writing Productivity
Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of…
How to Write 5 or More Articles a Week and Not Burn Out
If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time,…
15 Grammar Goofs That Make You Look Silly [Infographic]
We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable). On…
Is Your Writing Readable? 3 Concepts to Master for Copy That Converts
You know you're supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during…
Copywriting in the Content Era: A Guide for Writers Starting Out
As content competes with advertising as a business and marketing tool, commercial writers (like me) are seeing shifts in the skills that we need to keep our work relevant. Copywriting,…