How to Build Custom Facebook Audiences for Marketing and Advertising
Over the last few years, Facebook has been home to the world’s largest internet audience, and 2015 is shaping up to be another major year. When it comes to online…
advertising
3 Writing Tactics to Improve Your Solo Ad Response Rate
Is your solo ad campaign faltering? Would you like to see new life breathed into your ads again? Here are three writing tips to help improve your solo ad response…
6 Digital Marketing Pros Define Programmatic Advertising
Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help…
Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report
Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising…
4/30: 7 Common Mistakes in Ad Copywriting Detected by the Mean Girls
Creating taglines for fun can be quite entertaining, you get to explore your inner rapper (being pro in rhymes), develop your wittiness, and improve your sales talk even if it’s…
A Few Important Article Marketing Tips for More Traffic
Knowing some article marketing tips should be a part of any marketing method plus it’s intelligent to program what you’re going to write prior to beginning. No doubt you’ve carried…
Sponsored Content – How To Get The Click – Infographic
How To Get Your Advertising To Work Are you using sponsored content as part of your marketing plan? If so, is it working for you, are you getting that all…
Eight steps to an effective pay-per-click advert
Pay-per-click adverts look simple but the best examples use every trick in the book in order to stand out. Business writer Rachel Miller explains how a simple title, copy and…
How to Use Twitter Remarketing Ads to Target Site Visitors
Are you using Twitter ads? Would you like to use remarketing to lower your overall cost per lead? Twitter recently announced you can now use both Twitter ads and Twitter cards…
Advertising and marketing are broken: how do we fix them?
So much advertising and marketing is based on false promises and exaggeration. This sort of corporate propaganda is facing an increasing backlash. “$40 billion is spent on digital advertising in…
Ditch Advertising and Craft Real Stories to Create Marketing “Fizz”
The book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth helps employees & managers learn strategies behind effective word of mouth marketing. Ted Wright had…
Are You Making This Professional Practice Advertising Mistake?
It surfaced in January when the impending 2014 Winter Olympics and the “selfie” trend of taking a photo of yourself, inspired a new social media trend. A competition called “Selfie…