Creating taglines for fun can be quite entertaining, you get to explore your inner rapper (being pro in rhymes), develop your wittiness, and improve your sales talk even if it’s just for an imaginary product or service. But if you’re doing it for a living and on a daily basis, it can be complicated, confusing, and crucial.
Facebook ad copywriting could have been the perfect job for witty people if only there are no character limits that always frustrate advertisers! For Facebook advertising, the headline consists of 25 characters, text body is limited to 90 characters and newsfeed link description should only have 200 characters.
In Facebook ad copywriting, we should always consider the taste of our target market. Facebook ads need to be patterned according to their interests, from banner image to ad copy. If you wish to target teenagers, be guided that there are different kinds of teenagers. We have nerds, out-of-school youth, athletic jocks, teenage girls who “eat” their feelings and of course, the PLASTICS. And by plastics, I mean no one else but the Mean Girls.