Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

Social Media AdvertisingSalesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015.

According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers of customers on social channels increases, it is increasingly imperative, as the survey results show, to have a social media marketing strategy in place.

It is clear that digital marketers are increasingly valuing social media advertising to help promote their content marketing efforts. In 2014, 25% of marketers saw social as a critical enabler of products and services. The number leaps to 64% in 2015.

Social media overall is on the rise in both SMBs and large corporations. The 44-page Salesforce report says that 78% of marketers stated that they have a dedicated social media team. This number is up from just 57% in 2014. As digital marketers focus more on social media, it is important stay abreast of the reach and power of social networks.

Here is a look at the top three:

Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

CopyRanger

Rick Duris is CopyRanger.

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