8 Tips For Successful Media Relations
Once you have something newsworthy to talk about, then it’s time to get your media and influencer relations strategy together. Here are a few tips to make sure you stay…
8 Do’s and Don’ts of Influencer Marketing
image credit: shutterstock When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks…
6 Ways to Align Your Mission With Your Content-Marketing Strategy
image credit: shutterstock You may have a strong, well-developed company mission, and a vision that summarizes your organization’s long-term plans and values. You may also have a brilliant content-marketing strategy,…
How Storytelling Can Ramp Up Your Online Marketing Strategy
After an of the 10,000 most shared articles online, those that evoked awe, laughter and amusement were most likely to get shared. credit: getty images There's a reason we tell…
How to Optimize Your Images for Social Media Mastery
How many times have you heard the saying “A picture is worth a thousand words”? It’s become cliché, but it’s true. People respond to images more often and with greater…
How to Quickly Create a Branding Strategy for Good UX
Apple offers GREAT user experience on their website, partly due to their incredibly strong branding strategy. Here’s a quick way to do the same for your Ecommerce store. Even if…
6 Crucial Steps to Stay Relevant with Your Digital Marketing in 2015
“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New…
Influencer Marketing: What You Need to Know to Get Started
Does your company work with influencers? Want to incorporate influencers into your marketing? To discover what you need to know about influencer marketing, I interview Lee Odden. More About This…
Could Marketing Automation Be Hurting Your Blog-Reader Relationships?
By ProBlogger Marketing Expert Alita Harvey-Rodriguez. Warning: This article has nothing to do with robots taking over your blog. If you’re after robots, click here. If you’re looking for information…
11 Loyalty-Driving Tactics for Better B2B Customer Retention
Customer loyalty in B2B is a tricky beast. What comes to mind when customer loyalty is mentioned? Points, stamp cards, promos, exclusives, tiers. Rings like a B2C bell, right? Well,…
Pinterest Partners with Oracle to Measure Connection to In-Store Sales [Infographic]
Pinterest has a fairly specific audience appeal, but the data is clear - active Pinners buy products based on their on-platform experience. That specific audience, according Pew Research, is suburban females aged…
The 8 biggest myths about guest posting
Don't believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards. To date, guest posting…