Apple offers GREAT user experience on their website, partly due to their incredibly strong branding strategy. Here’s a quick way to do the same for your Ecommerce store.
Even if you only sell nuts and bolts, there is a way to make consumers love your brand. Great branding leads to loyal customers. Loyal customers will recommend your brand to others, talk about your company and – here’s the Holy Grail of branding – be willing to pay a premium for your products.
In other words, there is a way to be more like Apple.
They key to success along these lines is finding how your product satisfies a primal urge in your customers. Figure that out, then work backwards to create a company culture that’s all about living a lifestyle where that need is fulfilled. Easy, no?…