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There’s a reason we tell our kids stories before bed, rather than listing off a bunch of facts or ideas. Stories have a way of capturing the imagination, pulling us in, and leaving us wanting more (“One more story, Daddy?”)
But stories shouldn’t just be relegated to a child’s bedroom. Stories can be a powerful tool for brands wanting to connect with their customers on a more human level.
In a 2012 TED Talk, Pixar’s Andrew Stanton said, “The problems of information overload in making your voice heard are many, but their solution is simple – your story, told by you.” This is a powerful testament to the impact of an authentic story.
This post will look at how businesses can get their voice heard through stories, as well as some examples of brands who are successfully using storytelling as part of their online marketing…