Don’t believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards.
To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The premise is simple, and approachable even for an amateur: use a personal brand to get your work published on various high-authority publishers, and reap the rewards of authority, visibility and traffic for your brand.
Unfortunately, a number of persistent myths are circulating about guest posting in the modern era. These are eight of the most egregious ones I’ve found: