3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails
Earlier this summer, I shared five awesome conversion hacks that can help marketers get around the fact that landing pages can be a total conversion killer. Right at the top…
Wait! Before You Go All in on Mobile Marketing, Read This. [INFOGRAPHIC]
Can you really make assumptions about which age demographics are using which devices? Maybe, but maybe not. Millennials have changed the tide of mobile marketing, but that doesn’t mean it’s…
Is Shazam the Future of Mobile Marketing
Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store,…
Facebook Gives Three Tips for Mobile Marketing
In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights: One in…
Treat mobile marketing like online dating — but avoid these 5 costly mistakes
IMAGE: MASHABLE COMPOSITE/CHRISTOPHER MINESES This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Most marketers today are…
We’re Doing Responsive Web Wrong, But We Can Fix It
For nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From…
Mobile marketing: winning at ‘brandvertising’
Mobile marketing is growing by leaps and bounds, but the lingering question in many brands’ eyes is whether that growth isn’t mostly jiggly Game of War: Fire Age ads intriguing…
Infographic: Mobile Marketing is Taking Over Digital Marketing
Just how hot is mobile marketing? Let’s put it this way. We can’t get close enough to tell without getting seriously burned. According to a recent report from3Sixty Interactive, mobile…
Foolproof Ways to Engage Your Customers with Mobile Marketing
Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54…
7 Predictions on Mobile Marketing Trends in 2015 You Need To Know
The notion that the current year is ‘the year of mobile’ is becoming very real. Predictions on how we will interact with our mobile devices and how they will interact with us,…
Rich Media Maturity: Optimizing Marketing Video for Mobile
In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative…
3 Ways to Mold Your Videos for Mobile
In a 2013 interview with Howard Stern, mega producer and writer JJ Abrams recounted a painstakingly-built set of San Francisco for Star Trek: Into Darkness. As Abrams lamented the extremely…