In a 2013 interview with Howard Stern, mega producer and writer JJ Abrams recounted a painstakingly-built set of San Francisco for Star Trek: Into Darkness. As Abrams lamented the extremely expensive multiple stages, Stern replied simply, “I’ll probably end up seeing that on my iPad mini!”
This jab at today’s mobile consumption may seem tongue-in-cheek, but it’s increasingly important for content marketers to consider mobile a focus, rather than a secondary consideration.
This is especially true of video. Mobile audiences don’t give content marketers the rapt attention of film goers, yet they’re far more involved in the viewing experience than typical television audiences. In other words, mobile video users are consuming video content in a new context with completely different intentions than traditional audiences.
If you want to be a successful digital content marketer, you must plan for mobile in every single video campaign. Here are a couple of tips to make your video content mobile friendly, without touching your bottom line.