In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights:
- One in three millennials only discover content online.
- One in three millennials discover content both online and on TV.
- Nearly three in four prefer digital for discovery because of its 24/7 accessibility.
- Three in four Facebook video views occur on mobile.
The data consistently reveals three significant insights:
- Millennials are discovering content online.
- They’re going mobile.
- They’re attracted to video…
