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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience.
By now, however, most have realized that mobile marketing has many unique challenges, such as fragmented landscape, screen size, attention span, etc…
Treat mobile marketing like online dating — but avoid these 5 costly mistakes
