SEO Copywriting for User Experience
When you’re writing a story or an article, you make sure to give your users a great read. You make sure that the story’s great. The grammar is impeccable. The…
Could a Robot Write Great Headlines?
Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your…
10 Fast Ways to Become a Better Writer (Even When You’re Burning the Midnight Oil and Can’t Afford an Editor Just Yet)
In the world of online and email communication, writing powerful copy makes all the difference. Writing doesn’t just communicate ideas; it generates them. If you’re bad at writing and don’t…
13 Things You Should Know about Raising the Stakes in Your Copy
The web writing formula is simple: clear, concise and compelling. Last week I showed you what it looked like to make copy compelling by raising the stakes with cancer and…
Copywriting: Brevity is the soul of marketing
I’ve always loved this quote: “Brevity is the soul of wit.” – William Shakespeare To me, its beauty rests in the powerful meaning packed in six simple words. Brevity can…
A Simple Plan for Writing One Powerful Piece of Online Content per Week
Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to…
3 Ways for online copywriters to optimize every page of copy they write.
As an online copywriter you probably focus a lot of attention on applying your skills as a copywriter, page by page. Nothing wrong with that. I do the same. I…
6 Things to Check Before Turning In Your Final Draft
Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let…
Guarantee Your Web-Writing Business – Without Getting Ripped Off
As a web writer, you likely know a solid guarantee will result in more sales of your client’s product or service. In fact, Dan Kennedy (one of the highest-paid copywriters…
Did You Know This Was the Odd Source of Your Best Writing?
Ideas also emerge through interaction with the world. Jeff Goins says the discipline of traveling to another country disrupts our comfort, educates us in other cultures, and can help us…
Why words are only part of the story.
People with effective websites know that a good user experience is everything. Even the best copywriters know that the right words can sometimes be tricky to find, but even when…
10 Rules for Writing First Drafts [Poster]
Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in…