Copywriting: Brevity is the soul of marketing

I’ve always loved this quote:

“Brevity is the soul of wit.” – William Shakespeare

To me, its beauty rests in the powerful meaning packed in six simple words. Brevity can also be used as a tool to aid your marketing, as I discovered from a recent email experiment.

But first, a little more detail about the experiment.

Background: A global producer of high-quality audio equipment and accessories.

Goal: To increase clickthrough rates in an email.

Research Question: Which email will generate the highest clickthrough rate?

Test Design: A/B multifactor, radical redesign split test

Copywriting: Brevity is the soul of marketing

CopyRanger

Rick Duris is CopyRanger.

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