As an online copywriter you probably focus a lot of attention on applying your skills as a copywriter, page by page.
Nothing wrong with that. I do the same. I always want each page of copy I write to be the best it can be.
But I also have to consider three other factors that will impact the performance of my copy. In other words, online copywriting is about more than just writing words that sell.
Here are the three other factors I pay attention to. Once I have addressed them all I can finally relax in the knowledge that the page ready to be published.
1. Optimize the page for SEO and SMO.
Yes, every page needs to be optimized for the search engines, including your home pages, product category pages, content pages, subscription pages, product sales pages, and so on. This means identifying a strong key phrase for each page and including it in the title, the meta tags, the headline and the body copy.
I also optimize the page for SMO…that means Social Media Optimization. To do this I’ll make sure that my headline is not just informative, but is also shareable.
For example, the first draft of my headline for this post was:
– Online copywriters also need to be site optimization experts.
It’s a decent, informative headline for a page of content. But it wouldn’t do well in social media.
So I changed it to: