5 Things You Need to Know Before You Write a Word of Email Opt-In Copy
If you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience. One that shows why…
SEO Copywriting Checklist: Is your content personality-challenged?
Hello and welcome back to another installment of the SEO Copywriting Checklist video series! Today Heather addresses the question of whether your content is personality-challenged. And while you may not…
How to Work with Other People and Make Content Happen
Copywriting is an exercise in getting people to agree. Fresh from two large website projects, here are the four biggest lessons I’ve learned about working with other people to make…
5 Copywriting Rules That Cost You Sales If You Break Them
You’ve already lost sales if you’re writing your own marketing messages or working with a copywriter who is not an expert. The reason is simple. Your marketing return on investment…
How Much Copy to Write on Your Home Page?
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation. Or in…
8 Tips for Writing More Powerful Conclusions
What’s the toughest part of writing a blog post? For a lot of people, it’s the conclusion. You spend a long time -- maybe hours -- writing the perfect article.…
How to become an effective writer. These five steps worked for me.
I used to spend too much time on writing. Sometimes it took me a whole day to write a post of only 500 words. When I look back on these days of…
27+ Resources to Learn SEO Copywriting
Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t…
The Best Email Marketing, Copywriting, Social Media and Content Marketing Posts of 2014
That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of…
5 Steps to Stellar Copywriting
You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit…
10 Turn-Key Headline Formulas That Will Transform Your Writing
When you begin writing, crafting your headline first is critical. When you come up with a good headline, you automatically gain clarity and the rest of your copy flows out…
10 Things Epic Copywriters Do
The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. If you’re already a competent professional at your craft, you’ll…