5 Things You Need to Know Before You Write a Word of Email Opt-In Copy

If you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience. One that shows why prospects absolutely need to sign up for your email newsletter.

Using an open loop email opt-in technique is one of the best ways to craft a unique opt-in offer; like the teaser at the end of a weekly drama series, your opt-in should give away just enough to make a viewer want to tune in for the next episode.

But how do you know which copy will pique your audience’s curiosity and make it so they just have to sign up for your emails?

Here are five things you need to know if you want to write compelling opt-in copy that is sure to convert.

1. What are your goals?

Before telling potential readers what to expect, it’s a good idea to ask yourself what you expect out of them.

What are you most hoping to encourage in email list followers?

Additional product purchases from returning customers? An eventual, one-time conversion? More traffic? Or just engagement on social media and blog posts?

You must know what you’re gunning for before you decide on the specifics of your opt-in. Why? Because understanding your goals will shape the way you present and design your opt-in.

5 Things You Need to Know Before You Write a Word of Email Opt-In Copy


Rick Duris is CopyRanger.

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