Hello and welcome back to another installment of the SEO Copywriting Checklist video series! Today Heather addresses the question of whether your content is personality-challenged.
And while you may not be quite sure what “personality-challenged” means, chances are you have come across sites that, well…bore you to tears. Elicit the yawn. Have the charisma of a rock. That kind of thing.
So tune in as Heather discusses how you can avoid the yawn response to your website, no matter how technical your profession: