The Art of a Tweet, Part 2: Corporate Tweeting
Regardless of whether you’re using Twitter for personal or business reasons, you have a voice. I broke down what I feel my Twitter-voice is in my last post, but it’s…
The Quick and Dirty on Marketing, Advertising and Branding
In my work as a lecturer and consultant, I often meet new entrepreneurs or inventors who will instantly trash their credibility by saying something like, "My marketing strategy is to advertise online."…
The Five Parts to Brand Storytelling Nearly Everyone Misses
Last week, I had a fun email conversation with Patrick Coffeeover at Mediabistro. He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown…
The 5 Key Dimensions of Brand Personality
There are countless variables at play determining why one consumer chooses to purchase one brand over another. Some consumers are highly influenced by brand personalities that are consistent with their…
Mobile Marketing And Branding on the Move!
With the expansion of SmartPhones (3G apples iphone), as well as now SuperPhones (4G Android OS), it has actually never ever been simpler for customers to attach on social media…
Catalyzing an Authentic Culture to Create a Human Brand
Customers today demand more depth, emotion, and personality from companies. As a result, it seems every brand is trying to be more “human” these days, but few are getting it…
How to Develop a Strong Visual Brand on Social Media
The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused…
Branding: The Importance of Clarity
Every piece of marketing your company produces must be branded and clear. Every piece of stationery your company uses must be branded and clear. Why am I telling you this?…
Net Neutrality Is Essential to Growing Your Business and Brand
It’s been more than 25 years since the Internet went public, but we’re still debating the ground rules for the World Wide Web. In particular, the net neutrality debate continues…
The 3 Best Measures of True Branding Success Are Tough to Quantify
In recent years, it has become more and more common for startups and corporations to adopt the lean principles to running their business: start small, experiment constantly, and learn from…
Why Brands Should Stop Idolizing Oreo’s Social Media Strategy
Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If…
5 Top Visual Marketing Tools for Content Marketing & Branding #Fab5Friday
A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables…