Last week, I had a fun email conversation with Patrick Coffeeover at Mediabistro.
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today.
He said, “Even my 65-year-old dad used “storytelling” in casual conversation last month when he wasn’t even drunk.”
Which made me laugh out loud.
Then I read, “The Bedtime Test of Content Marketing and PR” by Christopher Pennand I laughed out loud again.
(Granted, I’m easily amused.)
To be fair, the quote that made me laugh was, “No child will ever ask you to read them a press release at bedtime.”
