In my work as a lecturer and consultant, I often meet new entrepreneurs or inventors who will instantly trash their credibility by saying something like, "My marketing strategy is to advertise online."…
You may find write-up marketing is easy. How hard can it be to write an article that describes your product or services and have it recorded in the proper directories?…
While it’s tempting to dismiss paid advertising as an obsolete relic in the age of content marketing, that may be throwing the baby out with the bathwater. In fact, research…
For decades, every media kit has been touting the same basic demographics: number of readers, gender, ages, HHI, geographies, education, job title, industry, buying intent, authority (ability to buy), budget,…
Want to connect to potential customers on Facebook? Follow the same etiquette rules you'd use at a business conference. "What we have to realize is it's kind of like meeting…
When was the last time you opened up the phone book to find a product or service? Do you even know where to find a phone book at your house?…
First, Google makes no money off of organic search results, it makes money from paid advertising shown in those search results. Google does not care that if your website is…
Bottom Line: Advertising through mobile devices could be the way of the future, but so far marketers have been largely frustrated in their efforts to take advantage of the medium. Some…
Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting…
The U.K. has been the birthplace of some of the most influential and talented advertising professionals: David Ogilvy, Charles and Maurice Saatchi, Paul Arden, John Webster, and many others. Dave Trott, chairman…
There's a new star in town. He's flexible, you can track who sees him and what buttons they like to push. He doesn't mind, in fact that's what he's employed…
As far back as 2008, and for some even earlier, many marketers using Google Adwords began losing their accounts. In 2010 I lost one of my accounts. I understand the…