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There’s a new star in town. He’s flexible, you can track who sees him and what buttons they like to push. He doesn’t mind, in fact that’s what he’s employed to do. You can view him on a variety of devices with ease and count on him to get your message out to the masses with precision. This mysterious marketing genius goes by the name of Mobile Ads.

The move towards mobile ads makes sense in our increasingly social world. It seems like almost everyone has a smartphone and are connected to multiple social networks on a daily basis. Unlike the traditional marketing mediums where you place an expensive T.V. or newspaper ad and have no way of knowing how many people truly see it or what demographic they are a part of, mobile ads can be programmed to keep track of a number of useful statistics. That’s the beauty of mobile ads; It’s all in the details.

Here’s What You Need to Know About Mobile Ads [Infographic]