To most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which are overlooked. So, what is internal linking? Internal links are hyperlinks, which guide the reader from one page to another within the same target domain. And what makes internal linking such a big deal? Internal links serve three chief purposes:
- Allowing seamless website navigation.
- Curating a hierarchy of information within a website.
- Circulating ranking power throughout the website.
Together, these roles can make the difference between a strong, fluid website from a weak, disjointed domain…