Referral marketing has seen more than its fair share of outsized success stories. Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional advertising spend, all thanks to customer referrals.
But while a lot of marketers know that they should be digging into referral, many don’t know where to begin. For one, many relegate the success of referral to software products with viral distribution—that simply isn’t true. Less sexy businesses with high customer lifetime values, like banks and telecom have known about the power of referral for years…
The Ultimate Guide to Referral Marketing
