Can Mobile Push Notifications Replace Marketing Emails?
Smartphone notifications are all the rage. Contributor Aaron Strout explores when they're useful and how they fit with marketers' email strategy. If you have a smartphone, chances are you get…
Mobile
11 Things CMOs Need To Know About Mobile Marketing Strategy And App Development
I honestly cannot believe I actually have to write this but this just in, pretty much entire world is on a mobile device on pretty much the whole time they…
Mobile Marketing Trends for 2015
The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile Marketing…
Why You Must Consider Mobile In Your Email Marketing
Mobile matters. Want proof? Check out these stats: Eight percent of users report reading email on mobile devices. (HubSpot) Nearly half of emails are opened on smartphones and tablets—a 500…
7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns
Despite the fact that our lives revolve around our smartphones, the word on the street – at least according to one recent report – is that most companies are lacking…
5 Hypnotic Mobile Native Video Content Marketing Methods
Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following brands who jumped on the…
5 Annoying Barriers to Conversion on Your Mobile Landing Pages
Are you unintentionally setting up a wall between you and your mobile users? Image by Simon Liu via Flickr. If you subscribe to any marketing blogs, then you’ve probably read…
How to Use Mobile Marketing to Generate Leads
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. Whilemobile marketing can include a variety…
14 Mobile Marketing Tips That Drive Leads and Sales
Did you know that 65% of Americans own smartphones? And that 70% of mobile searches trigger an action within an hour? Mobile isn’t just the future; it has revolutionized business.…
Ace is the Place for Mobile Marketing
Ace Hardware dealers, among the earliest adopters of the Smart Shopper program from FunMobility, have found enormous success by turning to mobile as a means to better engage shoppers. Specifically,…
Tried-and-True Mobile Marketing Tips From 9 Experts
Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It's also about considering the user behind the device;…
Why You Shouldn’t Have a Mobile Marketing Strategy
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Before I start, I should address…