Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following brands who jumped on the video bandwagon long ago. Today, we are undergoing a forced feeding of video on Facebook with their autoplay strategy, and many of the posts in our feed consisting of video.
No wonder controversy has peaked, with talks of YouTube being second fiddle and the emphasis of video on other social platforms. There is no question – video is not only killing it for the brands, but every person is a video content author now. This is changing the way content is being created, shared, and consumed.
