I honestly cannot believe I actually have to write this but this just in, pretty much entire world is on a mobile device on pretty much the whole time they are awake. In other words, the world of mobile marketing and its ridiculously enormous benefits should come as no surprise to anyone.
I have written countless articles on the topic of mobile marketing going back years. I don’t say to imply I am some sort of soothsayer or anything like that. I merely bring that point up to highlight the fact that mobile marketing is not something someone in the marketing world should just be waking up to.
Ok enough about that.
I’ve put together a high-level list for CMOs or any marketer for that matter to consider when looking at their mobile marketing strategy.
11 Things CMOs Need To Know About Mobile Marketing Strategy And App Development
