Getting Prospects To Take Action—NOW
I was recently asked to take a look at a fitness sales letter. The request was no big deal, just a few minutes out of my day for a friend.…
Marketing
The Ultimate Guide to Referral Marketing
Referral marketing has seen more than its fair share of outsized success stories. Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional…
Geo-Tracking Your Traffic: What Is It and How You Need to Be Using It to Scale Your Marketing…
Clicks and traffic are the lifeline of any online business. It’s the blood in the veins… the air in the lungs. Without clicks and traffic, you have no online business.…
Why Data Alone Can’t Dictate Your Marketing Decisions
I am a big advocate of data-backed content marketing and insist on writing data-backed posts, because crunched data shows promising patterns that your website visitors or social media followers might…
Marketing In the Era of Consumer-Led Change
image credit: shutterstock.com From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien's "Peace for Paris" sketch, 2015 showed us the power of marketing beyond consumerism. Top marketing…
How to Reach the Right Audience with Digital Marketing
You can have the most aesthetically appealing online store with easy navigation, the highest quality products backed by top-notch customer service and bottomless pockets when it comes to marketing budget.…
How Digital Marketing Will Change The Healthcare Industry
The healthcare industry is starting to jump aboard the digital marketing bandwagon. credit: getty images The healthcare industry is well known to lag behind other industries when it comes to…
How to Track the ROI of Your Video Marketing
Are you struggling to measure the ROI of your marketing videos? Looking for tools to help track sales from your videos? A simple framework and a few tools can reveal…
7 Myths About Digital Marketing That Keep You From Growing
According to eMarketer, businesses spent more than $170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack…
How you can stay ahead of the digital marketing curve in 2016
image adobe Marketing is constantly evolving. Granted, evolution is a natural part of any thriving industry, but in the digital era, few can rival the speed at which marketing has…
10 Free Online Marketing Tools Every Small Business Owner Needs
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that…
What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]
If you're anything like me, you've probably had your fill of marketing buzzwords. (And we're not alone: Check out this MarketingProfs compilation of 15 buzzwords to stop using.) But, in…