Marketing In the Era of Consumer-Led Change

image credit: From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien’s “Peace for Paris” sketch, 2015 showed us the power of marketing beyond consumerism. Top marketing efforts last year alerted us to protests, victories and tragedies. People everywhere were able to join in, making the movements and moments personal… Marketing In the […]

How to Reach the Right Audience with Digital Marketing

You can have the most aesthetically appealing online store with easy navigation, the highest quality products backed by top-notch customer service and bottomless pockets when it comes to marketing budget. Yet, none of this matters if you aren’t reaching and engaging the right audience for your brand. In order to drive the right traffic to […]

How Digital Marketing Will Change The Healthcare Industry

The healthcare industry is starting to jump aboard the digital marketing bandwagon. credit: getty images The healthcare industry is well known to lag behind other industries when it comes to marketing by about two years. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope […]