Marketing In the Era of Consumer-Led Change

Marketing In the Era of Consumer-Led Changeimage credit: shutterstock.com

From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien’s “Peace for Paris” sketch, 2015 showed us the power of marketing beyond consumerism.

Top marketing efforts last year alerted us to protests, victories and tragedies. People everywhere were able to join in, making the movements and moments personal…

Marketing In the Era of Consumer-Led Change

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