Why We Should Take the Brand out of Branded Content
Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company…
Branding
Artist Branding 101- Things That Affect Your Brand
As an artist you are your own brand, whether or not you know it or acknowledge it. It is up to you to make sure your brand stands out from…
The Social Shake-Up Attracts Wide Breadth of Brands and Industries
“Different roads sometimes lead to the same castle.” ― George R.R. Martin, A Game of Thrones This year’s Social Shake-Up conference in Atlanta is bringing together an impressive breadth of…
How Brands Are Winning With Vine Videos: 10 Examples
Do you use Vine as part of your Twitter marketing? Have you seen how other companies are using it? Twitter originally introduced Vine to encourage creativity among users, but marketing…
Ten Ways to be a Mythic Content Whisperer
Every customer engagement with your brand starts with "smart" content. It's more than great writing, although that's a given. You need "cut through the clutter" images that jar the lethargic…
The 8 Key Traits of Today’s Top Brands [Hint: They aren’t complicated]
What is it that gets companies like Apple, Google and IBM (ranked 1, 2 and 3 respectively) ranked as the most valuable brands in the world? And what does it…
4 Entrepreneurial Cult Classics to Cultivate Success
As a habitual one-hour-a-day reader, I become excited when I find abook that catches my attention. Too many books offer the same old regurgitated advice leaving me to flip to the…
20 Amazing Examples Of Brand Content Marketing Hubs
As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked…
The Social Media Pocket Guide: Six Ways Marketers Should Use Social
Now that you’ve got a social presence, it’s time to get real and integrate your social efforts into each part of your organization. Especially marketing. Right now, “traditional” and digital…
7 PIECES OF “DAMN GOOD” CREATIVE ADVICE FROM ’60S AD MAN GEORGE LOIS
One of best-known (and least shy) creatives from the golden age of advertising, George Lois, offers some tips from his latest book, Damn Good Advice. Handsome creative director Don Draper…
Top 10 Web-Based Personal Project Management Tools
This is a guest contribution.Every time we encounter the phrase “project management”, the very first thought you might have is that only businesses undertake projects for managing their needs. In reality, time-bound…
4 Display Ad Strategy Secrets From Chevrolet (If You’re Driving Cold Traffic, You’re Gonna Wanna Read This)
Doing media buys? Driving cold traffic? PPC? Read this: http://blog.whatrunswhere.com/4-display-strategy-secrets-chevrolet/