Now that you’ve got a social presence, it’s time to get real and integrate your social efforts into each part of your organization. Especially marketing. Right now, “traditional” and digital marketers have an opportunity – and a critical need — to collaborate with their social counterparts like never before.
Whatever your role, you’ll benefit from learning how social can contribute to a successful marketing campaign.
The Social Media Pocket Guide reveals how marketers at big brands like AARP, AT&T, Discover, and Nokia have leveraged social to reach their campaign goals.
The Social Media Pocket Guide: Six Ways Marketers Should Use Social
