Why Programmatic Advertising Fraud Exists
Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the first place. In my last column, we covered what…
advertising
5 Tips to Improve Your Social Media Ad Campaigns
Do you want more from your social media efforts? Are you ready to try ad targeting? Using the right tactics to deliver and follow up on social media ad campaigns…
Twitter Ads Campaigns: A Simple Setup Guide
Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for…
The Anatomy of an Awesome Instagram Ad [Infographic]
When Instagram advertising became open to everyone in September it was an invitation for brands to repurpose their content for the popular photo-sharing app, which now boasts as many as…
44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More
One of the most common questions I get is concerning the tools I use. Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious…
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you're not careful. Did you send a well-segmented…
Ad Blocking: Where Do We Go From Here? A PPC Agency View
The recent debate around ad blocking, sparked by the release of Apple's iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and…
How to Create a Facebook Video Ad That Moves People to Action
Are you usingFACEBOOK video ads for your business? Want to improve your conversions? Well-structured video ads command viewers’ attention and prompt them to take action. In this article you’ll discover…
Consumers Don’t Hate Ads, They Just Have Personal Preferences in Advertising [Infographic]
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even…
Marketers Worrying If Mobile Ads They Pay For Are Actually Being Seen
via Shutterstock Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the…
5 Things I Learned From Spending Thousands on Instagram Ads
It’s been a little over a month since Instagram started to roll out its Ad platform to the public. Since then we have all seen more ads in our feeds…
Ad Blocking Software and the Perilous Future of Digital Publishing
via Shutterstock AdWeek recently published an article concerning ad blocking, advertising revenue, and the future risks and opportunities of digital publishing. The article is fascinating because it take the form…