Continuing the marketing industry’s growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the news, via Lauren Johnson of AdWeek, that industry standards for charging advertisers for mobile ads have still not been set.
The article, “How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?” addresses the fact that theMedia Rating Council, a watchdog group that sets standards for what parameters must be met for an advertiser to be charged for an ad, still has not released any finalized standards for mobile. They released standards for desktop ad charges and viewability in 2014, and, according to Johnson, promised mobile standards in May of this year. But advertisers are still waiting…
Marketers Worrying If Mobile Ads They Pay For Are Actually Being Seen
